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A market study about the digital marketing industry in Britain

In 2014, the French company Digitaleo engaged the services of Expandys to conduct a market study to obtain an overview of the digital marketing industry in the UK.

The market study had a twofold objective: to understand the competitive environment of the industry as well as obtain an in depth analysis of the UK specific market.

The Expandys team acquired an understanding of the potential of the UK market, wIth a special focus on the main players and competitors (local and international), major events and the key market specificities. The study also highlighted specific information about the current use of smartphones, tablets and social networks.

As a result of this market study, Digitaleo was able to obtain the required information to assess the feasibility of market penetration into Britain as well as make business critical decisions regarding its expansion strategy.