As global commodity markets experience prolonged volatility, one positive effect is the growth of the Green Business sector, which is expected to grow more than 8% in the CEE by 2020. As markets reflect uncertainty over where the world’s energy sources will come from, new opportunities are revealing themselves in recycling and renewable energy.
Renewable energy now represents approximately one third of the worlds’ total power capacity and has benefitted greatly from robust investment by public sector and global development banks. Green business is one of the few industries which not only retained market position, but enjoyed steady growth during the economic downturn. As governments implemented job stimulus packages and other initiatives, this sector thrived.
However rosy the outlook, lasting success in the Green Business sector requires skill, vision and ingenuity. Competitive and margin pressures have also escalated over the past few years, the result of international over-capacities. Growth markets are moving towards Asia, which also brings new challenges, along with opportunities.
A well-considered internationalization and differentiation strategy is absolutely essential for Green Businesses to actively develop markets. Restructured and expanded sales teams must be able to capitalize upon evolving strategies, while winning new business and and standing out from competition.
